Performance Management Guide for SMEs
By Hassan Yakubu
Rogs Technologies Ltd (real name) is a company founded by Abdulrazak Rogo , a young African serial tech entrepreneur known for building startups that help small businesses. The company specializes in distributing and selling smartphones and devices such as MI-FIs, routers, and Starlink internet systems. Abdulrazak’s vision with Rogs Technologies Ltd is to empower customers by providing access to the latest communication technology devices in an efficient and reliable way.
To understand how well Rogs Technologies Ltd is performing, Abdulrazak decided to focus on simple but important areas in the business, similar to how many successful entrepreneurs manage their small businesses.
First, he tracks the company’s cash flow dailyโmonitoring all the money coming into the business from sales and the money going out to purchase stock and pay expenses. This helps ensure the business never runs short of funds to operate smoothly, avoiding surprises.
Next, Abdulrazak carefully manages inventory by keeping just enough stock to meet customer demands without buying too much and tying down money in products that donโt sell quickly. This balance helps save costs and keeps customers satisfied.
He also pays close attention to how the business handles paymentsโmaking sure to pay suppliers on time while also managing customer payments effectively. This careful financial planning helps build trust and maintains good business relationships.
By regularly checking these aspectsโcash flow, inventory management, and payment processesโRogs Technologies Ltd has improved its performance. The business now operates with better financial health, delighted customers, and more confidence in planning future growth.
This example shows that even in tech-related SMEs like Rogs Technologies Ltd, keeping things simple and focusing on key financial activities can lead to steady improvement and long-term success. Practical and clear actions in managing money and resources make all the difference in how well a small enterprise performs and grows.
